Rustic Rub Co. to support JJL Motorsports at Gateway Motorsports Park

SHERRILLS FORD, N.C. – On Saturday, Feb. 24, Rustic Rub founder Jim Grindstaff was relaxing at home when he saw a sponsorless Jesse Little and his JJL Motorsports blossom during a NASCAR Camping World Truck Series race at Atlanta (Ga.) Motor Speedway.

Impressed by his performance and his demeanor, Grindstaff wanted to find a way to support the family-owned team. Pledging his support of his Midwest BBQ rub success, JJL Motorsports has added the upcoming Gateway 200 at Gateway (Ill.) Motorsports Park to their 2018 Truck Series schedule.

Founded in 2016 by U.S. Air Force veteran and restaurant entrepreneur Grindstaff, Rustic Rub Co. started as a BBQ rub company initially releasing All Purpose and Three Kings rubs, however, the company’s success has evolved into a brand and lifestyle since releasing their own version of a Bloody Mary mix.

Now, the Belleville, Ill. company – located just 10 miles east of St. Louis, Mo. – – the heart of Midwest BBQ country, products can found in over 50 retailers within the St. Louis and metro-east area; as well as online at rusticrubs.com.

“My kids mean the world to me and letting them watch cartoons in the living room sometimes keep the peace,” Grindstaff recalled of that February afternoon. “The day of the Atlanta Truck Series race was no different. I sat in my bedroom watching the truck race and this blue Ford with orange stripes caught my attention.

“Before I knew it, I was cheering for Jesse Little, the underdog, and how he was showing bigger teams how to get around the track. I consider my company an underdog as well, so becoming an immediate fan and supporter of Jesse’s was a no brainer.”

“After some initial conversations with the organization, we formed a relationship and we’ll be the primary marketing partner at Gateway and everyone at Rustic Rub is excited. This is an opportunity to accelerate our growth. JJL Motorsports has been outstanding with their support and direction on getting the most of my partnership. I’m looking forward to the race next month.”

Little, 21, has never been to Gateway – but is upbeat about the team’s potential in the June 23 race.

“I just want to thank Jim and Rusticrubs.com for coming on board with us at Gateway,” Little added. “It’s been a pretty good season for us thus far. Charlotte didn’t go as well as we’d hope, but we still had speed and we’re taking that momentum to Iowa and then Gateway.

“As we continue to grow our JJL Motorsports team it’s encouraging and very humbling to know that there are people out there watching us and are cheering us on. Gateway is an opportunity for all of us and we look forward to accelerating to our fullest potential.”

Looking ahead, JJL Motorsports plans to compete in the American Ethanol 200 at Iowa Speedway on June 16, while also having open inventory for funded drivers aboard their Ford F-150s during the summer and fall stretch.

In 16 NASCAR Camping World Truck Series starts, Little has earned three top-10 finishes at Iowa Speedway (2017), Atlanta Motor Speedway and Dover International Speedway (2018) respectively.

For more on the Rustic Rub Co. and their products, please visit rusticrubs.com.

For additional information on JJL Motorsports, please visit JJLRacing.com.

JJL Motorsports tweets too. Follow them @JJL_Motorsports.

JJL Motorsports; Jesse Little poised for another top-10 finish at Dover

DOVER, Del. – Heading to one of his favorite tracks on the NASCAR Camping World Truck Series (NCWTS) schedule, Jesse Little (@JesseLittle97) treks to Dover International Speedway hoping for his second consecutive top-10 finish this season in Friday afternoon’s JEGS 200.

Little and his family-owned JJL Motorsports team competed in the second race of the season at Atlanta (Ga.) Motor Speedway in March and turned heads. In the Active Pest Control 200 benefiting Children’s Healthcare of Atlanta, the team thrived and even contended for the race win before a botched restart left Little with a career-best eighth place finish.

Still upbeat about the team’s performance two and a half months later, Little believes his team can continue the momentum in their first short track race of the season.

“I love Dover,” said Little, who holds a track-best second place finish in K&N Pro Series East competition. “The track is so unique with its layout and demeanor that it really brings out the best in a driver’s ability.

“You have to have a good handling race vehicle though. Even though it’s just a one-mile track, handling is so critical, and I’ve been fortunate to always have good driving pieces there.”

JJL Motorsports crew chief Matt Noyce and crew have been vastly preparing a brand-new No. 97 JJL Motorsports Ford F-150 for Friday’s race. Little says the downtime has allowed Noyce and his crew to go over this truck with a fine-tooth comb.

The finished product has him antsy to hit the track.

“Our race truck is really nice,” Little said. “Our Ford Performance truck looks fast and Ford has been able to do some good things in Truck Series this season and at Dover in the past. Even though we’re a small team, we’re proud to be carrying the blue oval and look forward to leaving our mark over 200 laps this weekend.”

While JJL Motorsports is still actively searching for sponsorship for its truck, the team has a plethora of support, including a relationship with Performance Friction Corporation. JJL is proud to represent PFC and use their brakes on their race truck.

The Sherrills Ford, N.C.-native knows when it comes to performance at Dover, brakes are a crucial element.

“PFC has been a great supporter of ours,” Little added. “You try to stay off the brakes as much as you can when it comes to Dover – but there are points of the weekend – including practice, qualifying and the race when they are a necessity – so I’m glad we have PFC bolted in.”

While confident in their team’s ability – Little returns to the Miles’ Monster Mile looking for some redemption too. After qualifying fifth last spring, the 21-year-old found him in contention for his first career NCWTS triumph using pit strategy.

Unfortunately, the strategy backfired when a late caution waved keeping the team trapped outside the top-10 and ultimately settling for a 14th place finish.

“We’ve always run well at Dover,” Little sounded. “Last year, we had a great truck – but just got shuffled from a good finish when a late caution ruined our game plan. So, while we’re confident in our team’s approach after Atlanta, we still feel like we have some unfinished business after last year and hope to finish what we started Friday afternoon.”

Looking ahead, JJL Motorsports plans to compete in the N.C. Education Lottery 200 at Charlotte (N.C.) Motor Speedway on May 18, while also having open inventory for funded drivers aboard their Ford F-150s during the summer and fall stretch.

In 14 NASCAR Camping World Truck Series starts, Little has earned two top-10 finishes at Iowa Speedway (2017) and Atlanta Motor Speedway (2018) respectively.

The JEGS 200 (200 laps | 200 miles) is the fifth of 23 NASCAR Camping World Truck Series races on the 2018 schedule. Practice begins on Thurs., May 3 from 2:05 p.m. – 2:55 p.m. A final practice session is set for 4:05 p.m. – 4:55 p.m. Qualifying is set for race day, Fri., May 4, beginning at 1:05 p.m. The 32-truck field will take the green flag shortly after 5:00 p.m. with live coverage on FOX Sports 1, the Motor Racing Network (Radio) and SiriusXM NASCAR Radio (Satellite Radio, Channel 90). All times are local (Eastern).

For additional information on JJL Motorsports, please visit JJLRacing.com.

JJL Motorsports tweets too. Follow them @JJL_Motorsports.

JJL Motorsports gearing up for NASCAR Camping World Truck Series return

SHERRILLS FORD, N.C. – It’s been nearly two and a half months since JJL Motorsports has hit the track. But, the wait is nearly over.

After contending for their first career NASCAR Camping World Truck Series victory at Atlanta (Ga.) Motor Speedway in February, crew chief Matt Noyce and veteran driver Jesse Little have been diligently working on their family-owned operation preparing for next weekend’s JEGS 200 at Dover (Del.) International Speedway.

With the “Monster Mile” being one of Little’s favorite race tracks, the JJL Motorsports team sees the 200-lap race as a perfect opportunity to propel their team into the spotlight.

“Atlanta went incredibly well for us,” recalled Little the son of former NASCAR driver Chad Little. “We went there with a brand-new truck, manufacture and engine package. Our result showed how hard Matt (Noyce) and team worked and how determined we are at JJL to be competitive.”

Even though Little found himself trapped on the final restart and slid back to a career-best eighth place finish, the team’s performance motivated them to go back to their Sherrills Ford, N.C.-shop more determined than ever.

Under the guidance and leadership of Noyce, the team has spent the last nine weeks prepping the No. 97 Ford F-150 they’ll boast at Dover next weekend. Little says the downtime for the part-time organization has allowed them to be more attentive to detail – something he hopes will paid dividends on the race track.

“Our biggest advantage right now is our time of preparation,” added Little. “We have the ability to take our time and do things exactly the right way, not just the easiest. We are able to plan far ahead and prepare for almost any situation.”

With a flux schedule still ahead for the JJL Motorsports team, the 21-year-old Little knows another worthy performance could help propel his team forward to more races whether he’s behind the wheel or not.

“We’re building JJL for the future,” added Little. “I want us to succeed whether I’m behind the wheel or not. I think we were able to show at Atlanta that despite being a under budget team – our determination and hard work makes up for everything else we’re lacking.

“The important thing for us though is to keep showing speed. Matt is a gifted crew chief and my guys that work on these trucks are second to none. We just have to keep digging and hope everything else falls into place. I’m ready for Dover.”

Last May the team qualified fifth and contended for their first top-five finish before a pit strategy backfired on the team and others – which left them playing catchup late in the race. The team settled for a 14th place finish.

“I’m absolutely thrilled for our Dover truck to see the track,” sounded Little. “Matt and the guys have built a beautiful truck and cut zero corners. We have put an immense amount of energy into making it light and aerodynamic. I hope it runs as good as it looks.

“Dover has been circled on my calendar all year. I truly believe we can go there and battle for the win. It’s my favorite track. It’s a brand-new truck. All the pieces seem to be there for a good weekend.”

In 14 NASCAR Camping World Truck Series starts, Little has earned two top-10 finishes at Iowa Speedway (2017) and Atlanta Motor Speedway (2018) respectively.

For additional information on JJL Motorsports, please visit JJLRacing.com.

Stay tuned for a new JJL Motorsports website, but in the meantime, find JJL Motorsports on Twitter @JJL_Motorsports.